OK Go – This Too Shall Pass

You might remember OK Go from their last all conquering video outing the choreographed visual treat that was ‘here it goes again’ with them running simultaneously on treadmills but I think this last goes one better.

Directed by James Frost it was filmed in a two story warehouse and took the band and a team from Synn Labs several months to design and build.

It’s true ingenuity at it’s complicated best that really represents design as I like to see it – It’s got to look great and it’s got to work great.